I just picked up the essential Leonard Cohen album. It has been so long since I’ve heard it.
And it strikes me what really is essential is the insights presented so simple and profound…he works as most of us strategist would love to. He capsules everything in a few verses (1/3 size of a CREATIVE BRIEF) – lyrics that are derived from large notebooks, his vast experiences, the whole history of mankind and that sort of stuff. “Everybody Knows” for instance could be interpreted to a lot touching communication…
Everybody Knows (first 4 verses)
Everybody knows that the dice are loaded
Everybody rolls with their fingers crossed
Everybody knows that the war is over
Everybody knows the good guys lost
Everybody knows the fight was fixed
The poor stay poor, the rich get rich
That's how it goes
Everybody knows
Everybody knows that the boat is leaking
Everybody knows that the captain lied
Everybody got this broken feeling
Like their father or their dog just died
Everybody talking to their pockets
Everybody wants a box of chocolates
And a long stem rose
Everybody knows
Everybody knows that you love me baby
Everybody knows that you really do
Everybody knows that you've been faithful
Ah give or take a night or two
Everybody knows you've been discreet
But there were so many people you just had to meet
Without your clothes
And everybody knows
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