The Crispin Porter + Bogusky campaign for Mini has finally found its way to Denmark. I’ve heard it’s on tour just like a rock band – kind of cool to think of an ad campaign that has so much impact it gets equipped with gear and tour roadies. The late arrival here in Denmark probably has to do with the fact that we have highest car prizes in the world and the Mini target group therefore is quite small. It’s more affluent executives and less young first time car owners that they are aiming at.
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