The original chef
We are not talking about the Isaac Hayes character from South Park, but the original inspiration for the wacky Swedish chef from Muppet Show. Allegedly the inspiration came from a guy called Lars Bäckman and a performance on American television in the Seventies. Now he is back in an IKEA campaign to promote kitchens build around an ironic website filled with different film content and stuff. It’s the second IKEA UK kitchen campaign built around an entity far away from the actual products. Last time it was about stressing less and enjoying life outside of work. Both of them work quite well in my opinion. I think it’s made in collaboration between the Danish agency Robert/Boisen & Likeminded and Naked. The link is http://www.realswedishchef.co.uk/
We are not talking about the Isaac Hayes character from South Park, but the original inspiration for the wacky Swedish chef from Muppet Show. Allegedly the inspiration came from a guy called Lars Bäckman and a performance on American television in the Seventies. Now he is back in an IKEA campaign to promote kitchens build around an ironic website filled with different film content and stuff. It’s the second IKEA UK kitchen campaign built around an entity far away from the actual products. Last time it was about stressing less and enjoying life outside of work. Both of them work quite well in my opinion. I think it’s made in collaboration between the Danish agency Robert/Boisen & Likeminded and Naked. The link is http://www.realswedishchef.co.uk/
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