February 28, 2006

The Future Marketing Summit Video Podcasts

The Future Marketing Summit presented by IF/PSFK is being held these days in New York. Being far away it’s great that CoBRANDIT has been out with their cameras and is video podcasting the event with interviews. Here you will find clips with Paul Woolmington from Naked NYC, Charles Rosen from Amalgamated, Alex Bogusky from CP+B and others. The link is here:

Old-school co-creation

Co-creation and mass customization is not new to the sneaker world – most impressively demonstrated with the Nike ID feature. But now rival Adidas also wants their claim to fame in this field and it’s supposedly originates from a similar project dating back more than 20 years. Their initiative Adicolor is very non-technical but creative customization tool – that consist of acrylic paints, two paint brushes, a wooden palette and off course a pair of plain white sneaks ready to be forever individualized.

The full article is found at Sneaker Freaker here: http://sneakerfreaker.com/article.php?id=484

Einstein Me

Always dreamt of having Albert E write your clever words on his blackboard? Here is the chance http://www.hetemeel.com/einsteinform.php

February 15, 2006

The original chef

We are not talking about the Isaac Hayes character from South Park, but the original inspiration for the wacky Swedish chef from Muppet Show. Allegedly the inspiration came from a guy called Lars Bäckman and a performance on American television in the Seventies. Now he is back in an IKEA campaign to promote kitchens build around an ironic website filled with different film content and stuff. It’s the second IKEA UK kitchen campaign built around an entity far away from the actual products. Last time it was about stressing less and enjoying life outside of work. Both of them work quite well in my opinion. I think it’s made in collaboration between the Danish agency Robert/Boisen & Likeminded and Naked. The link is http://www.realswedishchef.co.uk/Posted by Picasa

Battle of the ad blogs

Thanks to all that voted for me in Adlands “battle of the ad blogs”. I ended up on an honourable third place – very surprisingly. Thanks to all the other blogs in the category which are all filled with wit and constant inspiration – they are all on my Blogline. Congrats to Russell Davies - the locomotive on planning in the blogosphere. Posted by Picasa

Growing Pains

Verizons CMO John Stratton gave a speech at the recently held Madison & Vine conference from Ad Age. This is a great piece of insight to the growing frustrations from a billion dollar advertisers on the changing media landscape and offerings from communication companies.

The points:

"Your clients are absolutely in trouble and they are looking for you to save them."

"What you've been selling for the last 50 years no longer works."

"Major marketing money is going to be in motion in the next decade and no one really yet understands exactly where it will land, if it even will land, or if it will just disappear altogether."

"Before they figure out where to put their money, your marketer clients will hire and fire agency after agency, seeking someone, anyone, who can tell them where they might go next."

"CMO average tenure, already famously brief, will get even shorter as CEOs begin to recognize how much money they are blowing on antiquated media plans."

"Your marketer clients are really seeking one thing and one thing only: an audience for the message they are trying to convey to the market place."

"But your clients actually need more than just an audience. One of the consequences of the evolution of our media-delivery systems over the last 10 years is that the audience you do ultimately find is much less receptive to the message you're trying to send. They are absolutely armed and ready to get to the content they want while avoiding the message you are trying to implant within it."

"They need much more than an audience. They need an audience that cares about what they have to say. They need their message to be relevant to the audience they are saying it to."

February 14, 2006

Clever Coffee table

How about Rubric’s cube as your interior décor. Nice. Posted by Picasa

February 01, 2006

The future is LickClean

Electrolux wants to know how the world looks in 2020. Instead of experimenting with the questions on the internal lines they have asked leading students around the world how they see consumer needs of tomorrow. This co-creation exercise is called “The Electrolux Design Lab 2005”. The various design projects on household appliances ranges from the more serious to the more obscure.
The pictured projects “LickClean” is from the UK students Timothy Yeoh and David Wilson based around an idea of a waterless house.. The “LickClean” is a funny tongue attachment which can clean your plates without the use of water. See all the projects here.
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