August 08, 2006

We are sponges

Just came back from a terrific romantic holiday with the girlfriend. The picturesque island of Symi is known for it’s shrimps, harbours and most notably it’s production of sponges and it reminded me of this great quote from Bryan Finke from Nike. It's about the simple road to innovation which I think could easily be translated into good planning advice – it goes:

Get out, be a sponge, gain insight, translate that into innovation in everything you do.
Taken from the on-line magazine-

Maybe the planning department should simply be renamed The Sponge Centre.